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www.OrangeMediaNetwork.com Web & Mobile Managing Orange Media Network’s digital identity, developing audience engagement By RILEY YOUNGMAN, Web & Mobile Manager Creative Commons Web & Mobile department brings OMN online In only its second year of existence, the Web & Mobile department at Orange Media Network plays a large role in the entire organization’s social media, website and digital presence. Working with each medium to develop and manage strategies to gauge and increase community engagement, the Web & Mobile team utilizes the latest trends in social media, a wide range of analytics, online-exclusive and digital multimedia content to reach our audience. As the trend towards digital content continues, the goal of this team is to make sure Orange Media Network stays ahead of the curve. In the past year this has included the creation of daily newscasts called Newsblasts that are published to social media nightly, interactive timelines and graphics and an elevated focus on video and multimedia for all mediums. The team is ever-evolving and adapting to the organization’s needs and industry trends. Meet the team: small but effective Web & Mobile Manager Overseeing the Web & Mobile team while also working closely with the leaders across the organization, the Web & Mobile Manager is in charge of tracking and reporting networkwide audience engagement across all digital platforms and developing the organization’s digital identity. This position also aides the business side of OMN by providing analytics to the sales teams and coordinating online advertisements. Social Media Strategist This newly created position focuses on the digital side of Beaver’s Digest, DAMchic, Prism, KBVR-FM and KBVRFM. The Social Media Strategist works with content creators regularly to review social media and the website and strategize for future goals. They also produces the Juice (more on that later). In an age where social media rules, the Social Media Strategist is meant to keep the organization up to speed with our audience. Engagement Editor Managing social media and website for The Daily Barometer is no easy feat, which is why this position was recently developed. The Engagement Editor works daily with the Barometer editorial team to strategize and plan content, provide insight into the community and audience engagement online, assist with breaking news and general reporting and help push the Barometer to produce well-made, compelling and innovative digital content. As more and more of OMN’s audience and content move online, There is a need to make that content as engaging and interactive as possible. This is where the Interactive Web Designer comes in. Focusing on taking content produced by the various mediums and turning it into Interactive Web Designer The Web & Mobile team also produces a twice weekly e-newsletter called the Juice. Why is it called the Juice you may ask? Because here at Orange Media Network, we fresh squeeze our content into your inbox twice a week (....If you didn’t laugh at that, I understand). The Juice takes the best work from each medium and delivers it to our subscribers on Monday and Thursday mornings. This includes the supplementary pieces that go online, this position helps to create timelines, interactive maps and digital graphics that tell stories and bring readers in. latest stories and Newsblasts from The Daily Barometer, the latest articles and videos from the magazines, the latest podcasts and updates from radio and the most recent shows from TV. In addition to this, the Juice has been known to include coupons for local businesses from time to time. If you are interested in subscribing to the Juice, you can do so at OrangeMediaNetwork.com, or through the QR code below! How refreshing! To access Orange Media Network’s website, which includes pages for each of the six mediums, scan here using your smartphone! You can also subscribe to the Juice here!